Getting your employees to actively engage in social media using your company’s marketing content can help improve the reach of your brand to new customers. The following is an article that explains 4 ways to help turn your employees into brand advocates.
“…Kathi Kruse , an automotive social media marketing expert, suggests reaching out to individual employees with ideas for social media contributions. For example, if you have an employee who loves video content let her create “how to” videos or whiteboard discussion videos on topics customers are talking about…”
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