5 Super Tips for Setting Up a Facebook Ad

5 Super Tips for Setting Up a Facebook Ad

facebook-adsAnyone can create and run a Facebook ad.  Facebook has seen to it that the process is super simple, even for the least experienced advertisers out there.  However, creating an effective Facebook ad will take some considerable thought, research, and analysis.  That is because Facebook offers some very unique features – especially when it comes to targeting – that you can use to your advantage.   Need some advice for how to launch the most successful Facebook marketing campaign possible?  Here are five super tips for setting up a Facebook ad:

Write an effective title.

If you have a fan page, then it’s likely the title of your ad will automatically be the name of your business.  If your business name isn’t strong enough (because you don’t yet have a large customer base or because it is not distinctive, for example), then you should consider adding a descriptive line to your title to attract more attention.  Also, remember that adding a trademark or copyright symbol will lend instant credibility to your ad.

Customize your ad to your audience.

Take some time researching and analyzing the people you most want to reach with your advertising, and then customize your ad text to them.  For instance, you may choose to use your city and state, if you have a local business, or to reference something else that is specific to your target market and that will help you stand out from the crowd.

Include a compelling call to action.

Don’t leave your viewers hanging.  Attracting their interest is great, but it’s only half the challenge.  You must tell them what to do with that interest, and with very clear instructions.  Don’t assume they will know to click over to your site.  Put it out there in plain language: “Click HERE to visit our webpage, where you can learn more about what XYZ product can do for you!”

Only make promises you can keep.

It may be tempting to say whatever you can to attract visitors to your site through your ad, but this is where you need to practice some restraint.  Focus on what makes your business unique, and just be real.  In the long run, this approach will strengthen your brand.

Choose your campaign objective wisely.

Not all Facebook ads run solely for the purpose of getting clicks.  While some businesses may benefit the most from having more site visitors, others may benefit more from creating awareness through their ads.  You may run your ad on a pay per click or pay per impression basis.  Consider your specific circumstances and choose your objective wisely.

Successful pay per click marketing is the result of extensive data analysis, creative problem solving, and testing through trial and error.  To get the most return on your investment, you may want to put your pay per click marketing campaigns into the hands of experienced professionals like us, Circle Consulting Agency, LLC.

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  • Click Here to learn more about our Pay Per Click and Remarketing service.
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