Are you Gaining ROI with SEO?

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Search Engine Optimization: Are You Gaining as Much as You’re Putting In?

Are you getting a return on investment (ROI) on your search engine optimization (SEO) campaigns? You’re not alone if you’re not sure how to answer that question. Indeed, 40% of marketers say proving the ROI of their marketing activities is their biggest marketing challenge according to HubSpot.

But measuring the ROI of your SEO efforts is possible, and we’re here to help you do just that.

Here are 3 things that need to be in place in order to calculate ROI:

1. The right attribution model.

Attribution models are the basis for allocating credit to each marketing channel. There is no right or wrong attribution model. Each one is different and comes with its own strengths. We’ll help you find the model that’s the best fit for your business.

2. Google Search Console and Google Analytics.

You may already have these tools in place for your website(s), and if so, that’s a great start. GSC is a key SEO tool for capturing and understanding website metrics. And the data from Google Analytics (GA) or a comparable website analytics package is crucial for understanding ROI.

3. Marketing automation and CRM.

These tools supplement website analytics data by providing data on individual buyers. This helps you ascertain the lifetime value of individual customers, which in turn help you determine the lifetime value of a particular marketing channel.

At Circle Consulting Agency, we understand that business owners like you don’t have the time to do all of this. We can help you get these important tracking tools in place.

Click the banner below to download our SEO guide book and learn what it takes to have effective SEO done.


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  Our mission here at Circle Consulting Agency LLC is simple, to continuously improve our clients' ability to grow their business by building a long term relationship and implementing extremely effective solutions that will directly make a positive impact on business marketing & advertising. Schedule your consultation by phone: 888-603-6026 x707, email: sales@circleconsultingagency.com, contact form or Click to Schedule an Appointment
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