Online Advertising Benefits Over Traditional Advertising
There are many benefits to doing online advertising over the traditional model. One of those is the cost between the two. Traditional advertising, such as billboards or television spots (commercials) can cost quite a bit of money for a single 30-second spot.
Online advertising uses a platform where you are charged by how many times an ad is clicked or seen. This is called Pay-per-click or ‘PPC’ advertising.
With online advertising, you’re getting instant traffic. You could run traditional advertising and online advertising in a race side by side, and you’ll get online customers a lot quicker than traditional.
However, the biggest benefit is that with online advertising is that you can get detailed data on everyone that sees your ads.
You can also split test ads for the same cost, find out who interacted with your ads, where they were from, which ad they liked better, and what converts and what doesn’t. You can then optimize your ads with the data you collected.
Let’s say you ran an ad and 100 people clicked it, but no one bought anything, then you would know there is a problem somewhere and be able to fix it and optimize each ad.
Once you spend money on a television ad, that’s it. No way to optimize it. Having control over your online ads such as when they are shown, and how much money you are spending is crucial for success, while not breaking the bank on ads that aren’t converting.
But running a successful online advertising campaign can be tricky. It takes some knowledge and learning how to setup everything properly to run highly successful campaigns.
There is a lot of competition, and you need every bit of experience you can get on your side.
If you would like to learn more about setting up a successful online advertising campaign, then contact us, and we’ll help you get started today.
At Circle Consulting Agency LLC, we can help you answer these questions, find the pricing model and online advertising strategies that work best for you, and more.
Contact ~Representative at email@example.com or 888-603-6026 today to get started!
View one of our case studies below for our online display advertising strategy that uses the Cost Per Impressions pricing model!