Branding matters if you want to tell your story and what customers can expect from your company. It is completely different from advertising which is all about promoting a product or service of your company. What does your brand say about you?
Why Does Branding Matter?
“…you can have your branding running throughout your business. However, before you set about defining your brand it is essential that you think about it … how to represent your brand throughout your business. What companies do you think get their branding just right? …”
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