Starting up a small businesses can be difficult due to the size of the company. Irrespective of the selling power of the product you have, it’s still difficult as no one knows you are there. However, there is a large world out there called the “online social media” and there are many ways to promote your business using this tool – and it’s free!
You will need to be able to demonstrate why you are a unique company and why the customer/client should choose YOU over the competition. Irrespective of competition or not, it’s important to continue to make your company aware, as customers won’t just come to you, you will have to get to them.
Using Facebook is a good starting point – you can create a page for your business. Ensure you have your own personal profile separately then link in with your business page. You can then network through each. Facebook also allows you to comment and post to friends and get your business name out in the public arena. With local businesses you could ask members of the community who know you online to pass “like” and other such favourable comments on your business page. It won’t take long and more people from your area will be visiting your page and adding their comments, thus you are able to reach a good-sized audience, conveniently from your own home.
In addition to Facebook, you could have your own website or ‘blog’ which enhances your business – remember it needs to be search engine friendly – and you can use it to provide much more informative details about your business and it’s services, in addition to using it as a way of communicating with potential customers. You are also able to offer them discounts or post advertisements at no extra cost!
Twitter is also another way of freely putting yourself into the public arena and obtain other people from there who may not be on Facebook. It’s a good place to market yourself and possibly give discount vouchers to offer interest in your company.
You can also make videos of your business, from your grand opening to demonstrating a certain product – these would then be put onto YouTube – again, a free way of advertising.
Another social media outlet is “LinkedIn” which is known as the ‘professional Facebook’ and can be advantageous to your business. Here you can find other local business and make acquaintances that in the future may become very useful.
Indeed, social media for small business isn’t a bonus, it’s vital to help your business by offering free advertising, plus it’s sociable and fun at the same time. You need business so it’s vital you get your name out there by social media marketing!