Is Digital Marketing Strategy Aligned With Business Goals?

Is your Digital Marketing Strategy Aligned with your Business Goals? Nearly half of businesses (44%) don’t have a clearly defined marketing strategy. For firms that are active in digital marketing, nearly half do not have a defined digital plan or strategy (47%). (Source: Content Marketing Institute) No wonder many small […] Read more »

Reach Your Target Audience By Extending Your Brand

Reach Your Target Audience on Facebook and LinkedIn for $200 Did you know you can extend your marketing messages beyond your existing followers and connections on Facebook, LinkedIn, and other channels through boosted and sponsored updates? We recommend performing a test either on Facebook or LinkedIn. The first step is […] Read more »

Monitor your Online Reputation with Google Alerts

online reputation

  Monitor your Online Reputation with Google Alerts It’s always a good idea to promote your brand, along with its good reputation, on social media and other platforms. However, things get a bit complicated when you have to deal with bad reviews. First, keep a good online reputation by being […] Read more »

15 Strategies to Boost Conversion Rate

conversion rate

15 Strategies to Boost Your Website’s Conversion Rate Is a low website conversion rate getting in the way of your business’s success? The first thing you should understand is that conversion rate is highly contextual. A store selling high-end electronics isn’t going to have the same conversion rate as one […] Read more »

Digital Marketing Strategy Aligned with your Business Goals?

digital marketing

Is your Digital Marketing Strategy Aligned with your Business Goals? Nearly half of businesses (44%) don’t have a clearly defined marketing strategy. For firms that are active in digital marketing, nearly half do not have a defined digital plan or strategy (47%). No wonder many small businesses are struggling to […] Read more »

10 Ways to Promote Your Business with Social Media

social media

10 Highly Effective Ways to Promote Your Business with Social Media Are you putting social media to work for your benefit? Follow these 10 strategies to reach success! 1. Choose the Right Platforms Every business is different. Make sure you consider both your customers and your business. Find out what […] Read more »

Digital Advertising Pays Off

digital advertising

Digital Advertising Pays Off: How to Find the Platform that Works Best for You? Anyone in the marketing game can tell you that online ads can boost your business’ visibility. But if you’re new to online advertising, you might be wondering, which platform is right for you and your business? […] Read more »

How Video Marketing Can Help Your Business

video marketing

How Video Marketing and YouTube Can Help Your Business Boom It’s no secret that social media can help business owners like you connect with customers. Most businesses have Facebook and Twitter accounts to keep loyal fans engaged and attract new customers, too. But what about YouTube? With over 30 million […] Read more »