Digital Advertising Pays Off

digital advertising

Digital Advertising Pays Off: How to Find the Platform that Works Best for You? Anyone in the marketing game can tell you that online ads can boost your business’ visibility. But if you’re new to online advertising, you might be wondering, which platform is right for you and your business? […] Read more »

How Video Marketing Can Help Your Business

video marketing

How Video Marketing and YouTube Can Help Your Business Boom It’s no secret that social media can help business owners like you connect with customers. Most businesses have Facebook and Twitter accounts to keep loyal fans engaged and attract new customers, too. But what about YouTube? With over 30 million […] Read more »

Google is Crawling, is Your Website Ready?

google

Google is Crawling Towards You, Are You Ready? Have you ever searched for anything on Google? Of course, you have! Think about how often you click on one of the first few links that are shown, see what you were looking for, and then move onto something else. Now think […] Read more »

The Importance of Customer Lifetime Value

Customer Lifetime Value

The Importance of Customer Lifetime Value When starting a business, it’s easy to overlook some of the more important details once you start getting a customer base. Most businesses rely on getting as many customers as they can as cheaply as they can. This may have been the way to […] Read more »

Better Business Bureau Accreditation Increases Sales

Better Business Bureau

How Better Business Bureau Accreditation Builds Consumer Confidence The Better Business Bureau is a non-profit accrediting organization that gives its stamp of approval when a business meets high standards of quality, responsibility, and trustworthiness. So why is this BBB logo so important? Recent studies have shown that 8 out of […] Read more »

Reputation Marketing: Ask, and You Shall Receive Reviews

Do you have customer reviews for your business? Based on a report by BrightLocal, getting reviews from your customers can be as simple as asking them. Here are some of the report’s key findings: 1) 7 out of 10 consumers will leave an online review if they’re asked to. 2) […] Read more »

Online Reviews Impact On Businesses

online reviews

How Online Review Sites Place a Huge Impact On Businesses Most small businesses and companies don’t think about online reviews and the impact they can have both positively and negatively on your business. Some business owners are afraid to find no reviews, and some are afraid of finding bad reviews. […] Read more »

Online Advertising Benefits Over Traditional Advertising

online advertising

Online Advertising Benefits Over Traditional Advertising There are many benefits to doing online advertising over the traditional model. One of those is the cost between the two. Traditional advertising, such as billboards or television spots (commercials) can cost quite a bit of money for a single 30-second spot. Online advertising […] Read more »