The world is increasingly a mobile one, so companies all over the world are struggling to learn and master this powerful marketing tool. However, many of them are not sure how mobile technology and marketing methods can help them bring in more sales and profits. For companies that are looking to generate more local customers, the fact is that they simply cannot ignore the potential of mobile marketing.
“Technology gives us the ability to build a comprehensive mobile-ready library around every aspect of sales and marketing…..mobile sales-enablement tools are creating new and better ways for marketing to support sales reps in their customer interactions…. Mobile technology offers one of the most effective ways to support marketing-sales alignment and boost sales……”
Small businesses should invest in mobile-optimized websites and mobile apps that make it easier for local consumers to access their companies. In fact, many studies show that mobile website visitors are much more likely to take action. Making your local businesses mobile and connected with social media sites will have a monumental impact from a marketing standpoint; it should result in increased traffic to your company’s website, as well as increased in-store foot traffic.
Furthermore, since most of your customers are probably using their mobile devices to find your business, and later share feedback about your products and services, you can use this information make positive changes to develop your brand more tightly around what consumers in your area want and need.
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